Transmedia Storytelling: Meaning Comes from the Ability to Share, Explore, and Discover

Transmedia storytelling is not just for telling stories.  Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and engagement.  Transmedia — using multiple channels of communication and technologies — is unique in that it allows stories and messages to be constructed in the same the way we make sense of the […]